Brooklyn Bicycle Co.
Brooklyn Bicycle Co. is a boutique company that specializes in commuter and cruising bikes. My focus was to highlight the simple transcendence of gliding on two wheels. Most crucially, how a bicycle can provide an escape from both our daily grind and the baggage of owning a car. These pieces aim to put you behind the handlebars and experience Life Between Kickstands.
Manifesto:
Now we pedal
Our reality is asphalt and concrete
The eternal pumping heart of the city
Humming with car stereos, nightclub overflow and taco trucks
The world moves fast as we go slow
Waiting parking tickets waving in our wake
Commuters stuck staring as we cheat traffic
This is our slice of freedom
Seasoned and served daily
This is life between kickstands