Virgin Galactic is... well, Virgin Galactic. They're selling something that transcends cost: a view beyond our earthly existence. These pieces target those who live in the top rung of Maslow's hierarchy pyramid. They speak to the self-actualization of literally Meeting Infinity. To approach this demographic in a fun way, I created an intentionally tacky mountaintop invitation to “travel a little further” with Sir Richard Branson’s contact information on it.