Tattly Tattoos
What happens when you shorten a tattoo’s lifespan to a few days? That ensuing sense of YOLO and freedom was what I explored in the below Impermanent Tattoos campaign. These pieces frame Tattly as a new and noncommittal form of accessorizing that makes outfits skin deep. This concept is pushed even further with the #celebratebadbehavior activation. By encouraging users to make their own risqué and envelope-pushing designs, Tattly effectively removes consequences from a historically consequential product.
#celebratebadbehavior
Like a car crash you can’t look away from, everyone loves a cringe tattoo. Especially us! We 👏 want 👏 to 👏 see 👏 your👏 worst. Send us your most chaotic and downright wrong Tattly tattoo ideas with the hashtag #CelebrateBadBehavior. Every Monday in the month of March, tattoo influencer Dr. Woo will pick the best of the worst for a Tattly gift box and a credit towards one of their award-winning designs.
Why are we doing this? Because we celebrate bad behavior. Just don’t tell your mother.
