Swimply
Swimply is an app that lets users find and rent local pools by the hour. The below pieces focus on the excitement and surprise of finding an unforgettable swim spot locally. I emphasized ease of use and urgency by encouraging app users to reach out and Seize the Mirage. Customers are empowered to book a variety of experiences, ranging from a quick heatwave escape to RSVPing to exclusive sponsored pop-up events.
Seize the Mirage - Pristine Pools by the Hour
Scan the below QR code to RSVP to an exclusive Swimply pool party. Open to the first 150 registrations, this swanky private event is held at a secret location. Lucky attendees can hang out poolside with celebrities/influencers, enjoy sponsored swimwear/swag and most importantly… take a dip! Act fast and #seizethemirage
About the installation:
Installed in high-traffic public areas, this immersive projection features the sights and sounds of a refreshing pool escape. Once scanned, a QR code directs users to the Swimply app where they can RSVP to the event. Additionally, they can use a 15% coupon and check out rentable pools in their radius. To inspire demand, these installations can be placed in malls, movie theaters and sporting events.
